Chilly approach to charity: Why people are taking the 'Ice Water Challenge'

August 8, 2014 3:06 PM

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BOSTON -- The idea is simple: Take a bucket of ice water, dump it over your head, record it and post the video on social media.

It's cold, it's fun and it's contagious. But these ice bucket challenges and similar social media-powered stunts also are raising awareness and money for causes such as Lou Gehrig's disease, breast cancer and a camp for kids who have lost their fathers to war.

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