When Cher Lloyd first entered proper popstar territory after coming fourth on The X Factor it was all quirky clothes, rapping over bubblegum beats and talk of shakin' those haters off. But d'ya know what? A lot's changed since then. She's replaced Worcester for Washington, married fit hairdresser hubby Craig Monk and *now* she's gone all moody and meaningful in her new music video for Sirens.
Yup - Cher's *finally* back, and while Swagger Jagger, Want U Back etc. were all cute and cartoon-y, Sirens is more like watching an EVEN GRITTIER episode of Skins of something.