How Changing TV Habits Lured HBO, CBS, and Paula Deen Beyond the Bundle

October 16, 2014 8:04 PM

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Recent weeks have brought a steady stream of established TV brands and personalities into the Internet’s burgeoning world of direct-to-consumer entertainment networks. The list keeps growing: Glenn Beck, WWE, Paula Deen, and now even the illustrious HBO. CBS (CBS) joined the digital race on Thursday with the launch of CBS All Access, a subscription-based, video-on-demand network that will allow viewers to binge-watch the broadcaster’s programming via Internet-connected devices for $5.99 a month. Why is this all happening now?

One key factor driving the TV programmers’ rush to the Internet is that with each passing year more and more Americans are starting to watch some, if not all, of their TV shows online. What might have looked like a more or less fringe viewing habit in, say, 2010 is now a well-established staple of t...

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