Celebrity vs. Social Influencer

November 17, 2014 8:28 PM

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Once upon a time, there was a little known marketing strategy for brands called The Celebrity Endorsement.

Brands would gift their product to celebrities in hopes they would be seen wearing them, using them, drinking them, etc. The best scenario would be for them to be photographed wearing them on the red carpet, or in a magazine walking down the streets of NYC product in tow.

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