Celebrity manager WME-IMG to buy mixed martial arts organizer UFC

July 11, 2016 12:51 PM

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Celebrity manager WME-IMG to buy mixed martial arts organizer UFC

Sports and celebrity talent management agency WME-IMG said it would buy Ultimate Fighting Championship (UFC), which organizes mixed martial arts events, in a deal backed by private equity firms Silver Lake Partners LP and KKR & Co LP.

The deal is valued at about $4 billion, Reuters reported earlier on Monday, citing a source.

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