'Celebrity Apprentice' return is surprisingly popular

January 5, 2015 5:12 PM

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'Celebrity Apprentice' return is surprisingly popular

The NBC reality franchise returned surprisingly strong in the ratings after a nearly two-year hiatus. The last time NBC aired the campy C-lister-stuffed competition series, the show only opened to a 1.7 rating among adults 18-49 after years of generally declining numbers. On Sunday, Donald Trump returned to 6.8 million viewers and a 2.3 rating in the demo, jumping 35 percent for this 14th edition, and easily beat rivals across its two-hour slot starting at 9 p.m. Excluding sports and the Golden Globes, this marks NBC’s best rating in this time period in two years. (Check out Dalton Ross’ recap.)

Also Sunday, ABC debuted its fairy tale musical mash-up Galavant at 8 p.m. to 7.8 million viewers and a 2.1 rating for its first 30-minute episode (the episodes are a half hour each, yet ABC aired two episodes in an hour-long block). The second episode declined to 6.8 million viewers and a 1.9 ratin...

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