Celebrities swarming Super Bowl ads

January 24, 2014 12:38 AM

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Celebrities swarming Super Bowl ads

Under pressure to catch viewer attention, several advertisers are using multiple celebrities in their Super Bowl commercials

Big Game commercials are becoming a team sport, too. In an era when Super Bowl marketers are paying $4 million for each 30 seconds of broadcast time, the advertisers are working every angle to get viewers to pay attention. It's arguably the world's biggest ad stage, with up to 110 million TV viewers...

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