Carly Rae Jepsen's New Music Video Starring Tom Hanks, Justin Bieber Is Premiering Tonight In An Odd Place

March 6, 2015 8:10 PM

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Carly Rae Jepsen's New Music Video Starring Tom Hanks, Justin Bieber Is Premiering Tonight In An Odd Place

As she sets out on the comeback trail, Carly Rae Jepsen and her label have taken some unusual first steps. At 10:15 Friday night, Bravo TV's blog, The Daily Dish, will debut the music video for "I Really Like You," which puts Tom Hanks and Justin Bieber to use in promoting a single that Jepsen's label, Interscope Records, has high hopes for. The odd-seeming move is another example of record labels moving further and further away from traditional platforms to get exposure for their artists, and using increasingly unusual methods to gain as much attention as possible in a media-saturated landscape.

Most people aiming to make a splash on the Internet wouldn't choose to debut their new work on a Friday night. “Looking at Internet traffic as a whole, that does seem like an odd time to premiere anything,” said Josh Schwartz, the chief data scientist at Chartbeat. “You don't see any traffic reachin...

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