Cancer Ads Rely on Emotions more than Facts, Study Reports

May 27, 2014 6:16 PM

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Advertisements are meant to evoke emotion in the viewers. In a new study, researchers examined just how often people used emotion when creating cancer advertisements. The team found that cancer center advertisements relied more heavily on emotions as opposed to facts.

"This study only analyzed the content of the ads," explained senior researcher Dr. Yael Schenker, an assistant professor of medicine at the University of Pittsburgh. "This is a first step. An important next step would be to look at whether there are effects on patients."

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