Can You Draw the Apple Logo From Memory?

March 30, 2015 8:52 AM

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Corporate logos are designed to be not only recognizable but also memorable. So why is it that so few people are able to accurately reproduce logos when put to the test?

Researchers say it’s most likely because memories are recorded in broad strokes, while details are often forgotten, according to a new study published in the Quarterly Journal of Experimental Psychology.

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