California drought: Will public shaming stop water-use violators?

October 31, 2015 3:44 PM

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California drought: Will public shaming stop water-use violators?

California is enforcing its water conservation measures more aggressively as it faces a severe drought, aiming for a behavioral shift in water use via public shaming and hefty fines.

The water fights in the drought-plagued Golden State have escalated from social media snitches to public shaming and sizable monetary fines as California works toward a lasting reduction in water usage.

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