Cadillac's challenge: Build CT6 sedan excitement

April 5, 2015 4:10 PM

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Cadillac's challenge: Build CT6 sedan excitement

NEW YORK -- From a new marketing office in Soho to giant "Dare Greatly" ads in Times Square to an no-expenses-spared unveiling of the CT6 in the old Brooklyn Navy Yard, Cadillac is imprinting its presence on the Big Apple's consciousness following the press preview of last week's New York Auto Show.

Now comes the hard part: Sticking to a long-term plan that will not gain traction for several years.

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