Cadillac Casts Iconoclasts for Dare Greatly Oscars Campaign

February 23, 2015 12:00 AM

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Cadillac unveils its long-awaited new TV commercials during The Academy Awards telecast on ABC tonight, elaborating on its new "Dare Greatly" tagline and positioning that global chief marketing officer Uwe Ellinghaus previewed for brandchannel's Dale Buss last week.

The ads (watch below) highlight the bold accomplishments of a quintet of very different high-achieving individuals, including Oscar-nominated Boyhood director Richard Linklater, and then draping their unapologetic, entrepreneurial and even iconoclastic attitudes over a Cadillac brand that is in dire...

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