Editor in chief Ben Smith's memo to staff Saturday, obtained by the website Gawker, comes after his site was criticized for the recent deletion of two posts – one critical of the board game Monopoly and the other critical of the ad campaign launched by soap brand Dove. Their parent companies, Hasbro and Unilever, respectively, are BuzzFeed advertisers. Gawker first reported both those deletions.
Smith has maintained both those instances were for editorial reasons, but the deletions, and the scrutiny directed at the website, prompted an internal review last week of the practice at BuzzFeed.
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