Businesses with name 'Isis' fight bad brand image

October 3, 2014 6:27 PM

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Businesses with name 'Isis' fight bad brand image

Aeran Brent is tired of visitors asking about her store's name or snapping pictures of the sign outside.

Unfortunately, that's life for a small business owner whose shop — Isis Bridal and Formal — shares a name with ISIS, the acronym of a notorious Islamic militant group that the United States is fighting in Iraq and Syria.

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