The Business of a Sustainable Life

November 20, 2014 9:18 PM

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Some people think of me as a coach, or a speaker, or an author. There are three persons who think of me as a mom. I have come to realize that while, yes, I am all those things, I am really in the sustainability business. And I wouldn't have it any other way.

In 1960, Theodore Levitt of the Harvard Business School, introduced the question, "What business are you really in?" He offered an example that had railroad executives seen themselves as being in the transportation business rather than the railroad business, they would have continued to grow. He als...

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