Burger King proposes collaboration with archrival McDonald's

August 26, 2015 11:33 PM

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Burger King proposes collaboration with archrival McDonald's

In full-page ads that ran in the New York Times and the Chicago Tribune on Wednesday, Burger King, a perennial also-ran in the burger races, has asked McDonald's, its battered but still potent archrival, to join forces.

The goal? To operate one restaurant for one day staffed by employees of both companies and selling a burger called the McWhopper, a blend of the Big Mac and the Whopper, the bestselling burgers at each chain.

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