Bunker Busted: Why Netflix's New Deal Is A Sandler Trap

October 2, 2014 12:17 PM

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Bunker Busted: Why Netflix's New Deal Is A Sandler Trap

It’s quite possible you’ve seen an Adam Sandler film in the past couple of years. Probably not That’s My Boy (2012), which failed to crack $60 million worldwide. Good chance it wasn’t Jack and Jill (2011) either. Perhaps Blended, which reunited Sandler with Drew Barrymore? That didn’t even get to $50 million, so maybe not. Oh, wait, there was Grown Ups 2 last year. That was a hit, drawing nearly a quarter billion in box office. Of course, according to nearly every review, it was also something else that rhymes with hit, as were the other three films. Consider that for a moment then contemplate that Netflix just signed Sandler to a four-film deal where it will bankroll him to make movies like those. And, if recent history is any guide, theaters may well refuse to show any of those films.

The theater chains and Netflix are already in a row over the video streamer’s planned release of a sequel to Crouching Tiger, Hidden Dragon slated for next August. They are uncomfortable with the fact Netflix will make the movie available at no additional cost on its all-you-can-watch service while ...

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