American currency has long held claim to being the only thing found in bars that boasts the phrase "E Pluribus Unum." This summer, Budweiser wants to change that by rebranding itself as "America" and peppering its packaging with that very phrase, alongside some others like "Liberty and Justice for All" and "Indivisible Since 1776."
That's right. The company wants to replace "Budweiser," the name of the beer, with the word "America," the name of our country, for the summer. According to AdAge, Anheuser-Busch InBev has filed the above label for approval from the Alcohol and Tobacco Tax and Trade Bureau.