Bud's ‘America’ Cans Mark Trump-Fueled Surge in USA Marketing

May 11, 2016 5:21 PM

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Bud's ‘America’ Cans Mark Trump-Fueled Surge in USA Marketing

Anheuser-Busch InBev NV’s move to rebrand its Budweiser cans “America” this summer marks a new extreme in a shift toward patriotic corporate marketing, a trend boosted by Donald Trump’s presidential campaign.

Hershey Co. changed the lettering on its chocolate bars last month to red, white and blue for the first time in 122 years, a nod to its sponsorship of the U.S. Olympic team. Wal-Mart Stores Inc. has sought to stock stores with more “made in the USA” products. And the Carl’s Jr. fast-food chain creat...

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