British Attractions Given New Chinese Names

February 17, 2015 12:56 AM

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British Attractions Given New Chinese Names

Britain's national tourism agency VisitBritain released the new Chinese names of 101 famous places and tourist attractions in Britain on Monday, in an effort to capture more attention from Chinese visitors.

The 1.6-million-pounds (2.46 million U.S. dollars) campaign "GREAT names for GREAT Britain" has attracted the attention from nearly 300 million Chinese internet users via its social media accounts in China in the past ten weeks.

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