#Bringbackourgirls, #Kony2012, and the complete, divisive history of “hashtag activism”

May 10, 2014 12:11 AM

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Pakistani activist Malala Yousafzai supporting a social media campaign over the abduction of 276 schoolgirls in Nigeria last month. (EPA/MALALA PRESS OFFICE)

More than one million people — including First Lady Michelle Obama — have tweeted the hashtag #BringBackOurGirls. But whether they’re helping the roughly 250 schoolgirls kidnapped in Nigeria or hopping on some kind of first-world digital bandwagon depends, frankly, on whom you ask.

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