Breaking Bad Creator Vince Gilligan on Why Binge-Watching Saved His Show

June 4, 2013 11:47 PM

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Breaking Bad is a show that revolves around addiction. Not just the plot, mind you, but the way its fans consume it. There are no casual users. Once you start watching it, suddenly you find yourself sifting through each new episode and plot point with the rigor of a junkie looking for a lost crystal in the carpet.

But no matter how addictive the show may be, you can’t get people hooked on something they won’t sample, and getting viewers to try a new show isn’t easy. Luckily, in the case of Breaking Bad it came along at a time when TV fans were just becoming accustomed to all-you-can-eat viewing thanks to serv...

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