Brands Target Tween Girls In Bid To Keep Them As Longtime Customers

April 9, 2015 9:40 PM

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Quick — name one awkward thing you could talk about with a 12-year-old girl. How about menstruation?

"First Jenny got it. Then stupid Vicky got it. And I tried everything to get my period. Nothing. So, I faked it," says a preteen featured in the ad.

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