Brands (and puppies) flock to Periscope, Twitter's new app for broadcasting videos

March 29, 2015 10:32 AM

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It's an ironclad rule of social media: If you launch it, the brands will come.

Marketers flocked to Periscope, Twitter's new live-streaming application, within hours of its launch on Tuesday. Some brand accounts used the service to broadcast exclusive, behind-the-scenes footage; others held spontaneous question-and-answer sessions with customers and fans.

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