Brand-loyal Japan a hotspot for age-old companies that have flexibly adapted to the times

April 27, 2015 7:31 AM

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Brand-loyal Japan a hotspot for age-old companies that have flexibly adapted to the times

In this photo taken Wednesday, March 25, 2015, a couple walk by Gekkeikan sake barrels displayed at the exit of Gekkeikan Okura Sake Museum in Kyoto, western Japan. Sake-maker Gekkeikan, founded in 1637, was tiny for its first 250 years but grew to one of Japan’s biggest liquor makers in the early part of the 20th Century by coming up with technology to keep sake fresh without chemical preservatives, ahead of its rivals. Gekkeikan notes proudly it received its first imperial order in 1907. (AP Photo/Shizuo Kambayashi) (The Associated Press)

In this photo taken Wednesday, March 25, 2015, an employee stirs unrefined sake at Gekkeikan Okura sake Museum in Kyoto, western Japan. Sake-maker Gekkeikan, founded in 1637, was tiny for its first 250 years but grew to one of Japan’s biggest liquor makers in the early part of the 20th Century by co...

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