Box Office: 'Nightcrawler' Tops 'Ouija' With $10.91M Halloween Weekend

November 2, 2014 4:12 PM

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As I mentioned yesterday, Hollywood does not like it when Halloween falls on a Friday. The new films have smaller Fridays but larger multipliers, while holdover films get murdered on Fridays only to double their Friday numbers on Saturday. There were only two new wide releases this weekend, plus a timely reissue. So it’s no surprise that the top film of the frame is Nightcrawler, with $10.91 million for the Halloween frame, just above the reported $10.7m second weekend of Ouija. Obviously the numbers could change when final figures are released tomorrow, but for the moment let’s ignore the ranking thing.

The Jake Gyllenhaal thriller capitalized on superb reviews (it’s one of the best films of the year, hands-down) and a vaguely “scary” marketing campaign to hold its own against Ouija as the de-facto Halloween movie of choice for the weekend. The picture cost just $8.5m to produce which is a number i...

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