Boutique fitness studios harden bodies with personalized approach

November 24, 2014 3:27 PM

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NEW YORK (Reuters) - Boutique studios that offer a more personal approach to fitness and a softer ambience than big box gyms are a growing part of the $22.4 billion U.S. industry.

IHRSA, the International Health, Racquet & Sportsclub Association that is the trade association of the fitness industry, noted in its 2014 Health Club Consumer Report that personalized fitness studios, or boutiques, captured 21 percent of the market in 2013, which rose from $21.8 billion in 2012.

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