Book Merchandising Tips for the Self-Publishing Author

February 4, 2015 7:35 PM

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Merchandising is a business-retail discipline that is rarely applied when self-publishing a book. The principles of selling a product or a brand can and should be utilized in your publishing efforts. This complex action demands a mindset that is often unfamiliar to the freethinking creative author.

Merchandising is the siren song of a product; it is the hook with mouthwatering bait designed to attract your attention, to enthrall your senses and to compel you to act. Merchandising is a complete, thorough and detailed study, a sum of many parts. Merchandising is about details and small percepts ...

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