Book a hotel room on Instagram

February 13, 2015 3:58 PM

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A picture is worth 1,000 words. Or in the case of Conrad Hotels and Resorts, it could be worth a couple of hundred dollars.

The chain, whose parent company is Hilton Worldwide, is now allowing travelers to book rooms at its 24 hotels by clicking on an Instagram photo of a property that then leads them to the reservations page.

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