Bono Working With Apple on New Music Format That Will Save Music Industry

September 19, 2014 7:02 AM

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teams up with Apple to save the music industry. The frontman reveals in an interview with Time that he and the company are creating a new music format that will help prevent piracy and declining sales figures.

The unnamed format has been described by Bono as something that's "so irresistibly exciting to music fans that it will tempt them again into buying music - whole albums as well as individual tracks."

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