Bono on Forcing His Album Into Your iTunes: Sorry, Not Sorry

November 7, 2014 6:01 PM

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It's been awhile since U2 worked with Apple to place their new album, Songs of Innocence, into 100 million unsuspecting iTunes accounts. It's also been about the same amount of time since the subsequent backlash to them doing that. Around then, Bono apologized, saying "I had this beautiful idea and we got carried away with ourselves." However, a bit more time has passed, and Bono has changed his tune. Talking at Dublin's Web Summit, Bono said, "It's one of the proudest things for us ever."

He explained, "We always wanted our music to be heard, and the idea that we could have worked for years and years [on] what we think are the most personal songs that we have ever written – and you have to become very raw to write like that – only then for them maybe not to be heard was terrifying. S...

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