Bon Iver And Our First Trip To Austin

March 5, 2015 5:55 PM

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Hardly anyone had heard of Bon Iver when we booked him to play our South By Southwest day party in March 2008. It was a magical time. Jagjaguwar had just released Bon Iver's breathlessly beautiful album For Emma, Forever Ago, the one Justin Vernon had famously recorded in a remote log cabin in the woods, where he'd holed up to exorcise some inner demons. He's adored now, but for many people in the audience, it was the first they'd heard of the record or of Bon Iver.

Two memories stand out to me from that show: The first is the moment Bob Boilen grabbed me from the back of the room and led me to the center of the crowd, to a spot he'd determined had the best acoustics, just so I could hear "The Wolves (Act I and II)." (Thanks, Bob).

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