Ah, the '90s—a decade that marked the mainstreamification of grunge, Backstreet Boys, Friends, JNCO jeans, and "Internet." Before it was the Internet, it was just Internet. In BMW's new Super Bowl ad, we see TV hosts Katie Couric and Bryant Gumbel on The Today Show in 1994 debating the meaning and logic behind a simple email address. Fast-forward 20 years and the two are sitting in a shiny new, electric BMW i3 and discussing its many futuristic features in much the same manner.
The ad, by agency KBS, eschews a lot of the familiar faux gravitas of big car ads in favor of some lighthearted prediction of our technological future. It doesn't get bogged down in details, instead assuring us that its innovation is on par with one that's changed our lives considerably since 1994.