Blockbuster or bust? Brain waves may predict movie success

March 16, 2015 12:00 PM

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Blockbuster or bust? Brain waves may predict movie success

People's brain waves may reveal which movies they like, and even predict which movies will do well at the box office, a new study suggests.

In the study, researchers had 32 college students watch 18 movie trailers each; the students had electrodes placed on their scalps to measure their brain waves, a test known as electroencephalography, or EEG.

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