Black Friday Falters as Consumer Behaviors Change

November 25, 2015 6:29 PM

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Black Friday Falters as Consumer Behaviors Change

In 1939, the nation’s largest retailers sent Franklin D. Roosevelt an urgent plea. Thanksgiving fell on the last day of November that year, giving merchants too few days before Christmas to unleash the season’s sales.

The holiday might be a time-honored tradition, but wouldn’t Mr. Roosevelt consider moving the day up by a week?

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