Birth of a scary iPad app - Haunting Melissa uses push technology to spook you

May 16, 2013 11:57 AM

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Edelstein, CEO of Hooked Digital Media (HDM) and the producer of such Hollywood hits as The Ring and Mullholland Drive, has developed a new kind of push app for the iPad and iPhone that's both an episodic ghost movie and a new kind of entertainment app designed to hook users to keep coming back. The story itself was written by best-selling author Andrew Klavan.

"It's a different way to tell a story. It's a ghost story that's told a bit at time. Monday it might be five minutes, but Wednesday could be 20 minutes," Edelstein said in an interview and preview of the app with TabTimes. All told, the story will take at least a month to play out if you watch each ...

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