Seinfeld was very popular, and reruns of the show were shown on many TV stations and on TBS for years. Bidders of the sitcom believe that Seinfeld also has the potential to successfully run for another few years online. People will also have the option to watch their favorite Seinfeld episodes on demand.
Netflix is one of the dominant players in the on-demand Internet media streaming industry, but whoever becomes the successful Seinfeld bidder will be able to elevate its position.
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