Comcast wants DirecTV to stop running its cable-bashing ads with actor Rob Lowe, and now it has some support from the Better Business Bureau. In a decision issued Tuesday, the bureau's national advertising division ruled that DirecTV should add more substance to its claims and remove Lowe's "Don't be like this me" dig.
DirecTV's ad campaign launched in September. It stars Lowe and various alter egos with strange behaviors and appearances, from "Super Creepy" Lowe to "Crazy Hairy" Lowe. The alter egos all subscribe to cable, while suave Rob Lowe has DirecTV.