Best Coast, Snoop Dogg and Kanye West are among the acts descending upon SXSW

March 17, 2015 3:13 PM

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Though its film and interactive portions have been cranking out news - and hype - for the better part of a week, the annual South by Southwest conference officially launched its music programming Tuesday, bringing more than 2,000 acts to Austin, Texas, for six days of performances, parties, panel discussions and whatever else happens when musicians and the people that monetize their work gather in one place.

What exactly are these artists seeking at SXSW, which began in 1987 as a kind of low-key regional expo? The short answer, of course, is buzz - the precious bit of noise needed to stand out in an increasingly crowded field. Yet the specifics vary from striver to striver. Here's a look into the minds ...

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