Berluti’s Alessandro Sartori on Great Style and the Apple Watch

February 14, 2015 2:06 AM

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Berluti’s Alessandro Sartori on Great Style and the Apple Watch

TRANSFORMATION IS SOMETHING Alessandro Sartori knows more than a little about. After Antoine Arnault ’s appointment as CEO of Berluti some four years ago, his first move was to bring Mr. Sartori over from Z Zegna as artistic director. The new hire’s brief: to expand the brand, known for its exceedingly luxurious men’s leather goods, into ready-to-wear clothing. Today, as Berluti celebrates its 120th anniversary, Mr. Sartori, 48, believes he has succeeded. “Berluti has a different take on menswear; we think much more like women’s couture,” he said, noting that all production—from the new trainers assembled using a single piece of leather, to the woven linen outerwear—takes place in-house. “For spring, I wanted to keep the craft as pure as possible while going deeper into the material technology, and applying this to a modern, sharp silhouette.”

Though the men who favor his designs—and can afford them—tend to be a rarefied, highly affluent bunch, they’re surprisingly diverse, said Mr. Sartori, who was born in Biella, Italy, and calls Paris home. “The customer profile is very nice because they are not a specific age,” he explained. “They are...

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