Behati Prinsloo named new face of Juicy Couture perfume

March 20, 2015 8:33 PM

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Behati Prinsloo named new face of Juicy Couture perfume

Cosmetics company Elizabeth Arden, which holds the brand's fragrance license, announced the news in statement to Women's Wear Daily Friday.

"The new Juicy Couture fragrance makes a statement, and in Behati we found the perfect girl to capture the spirit of the brand," senior vice president of global marketing Robin Mason said. "Behati is a dynamic woman with global appeal."

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