Behati Prinsloo named new face of Juicy Couture perfume

March 20, 2015 8:33 PM

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Cosmetics company Elizabeth Arden, which holds the brand's fragrance license, announced the news in statement to Women's Wear Daily Friday.

"The new Juicy Couture fragrance makes a statement, and in Behati we found the perfect girl to capture the spirit of the brand," senior vice president of global marketing Robin Mason said. "Behati is a dynamic woman with global appeal."

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