'Beautiful China' tourism pitch clouded over in smog

October 24, 2013 7:04 AM

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'Beautiful China' tourism pitch clouded over in smog

Beijing: Forget all the headlines about eye-watering pollution in Beijing and Shanghai — the Middle Kingdom's latest tourism slogan invites visitors to "Beautiful China."

Adorning buses and trains in cities such as London, the marketing effort has been derided as particularly inept at a time when record-busting smog has drawn attention to the environmental and health costs of China's unfettered industrialisation.

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