BCBG offers one-stop shopping at Fashion Week

September 4, 2014 6:48 PM

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NEW YORK (AP) — The feeling on Thursday at BCBGMaxAzria's Fashion Week runway show was flowing and bohemian, and the look was pastel: Pale, ethereal colors like bare pink, light blush, ecru, light aqua, gray violet and lavender.

And if you liked what you saw, you didn't even have to leave your seat to go shopping. In a new Fashion Week twist, BCBG included instructions on how to buy various looks by "liking" an Instagram photo from the collection, after which the user would receive an emailed link to shop.

Also read: 'No One Suspected' Irina Shayk Was Pregnant Backstage At The Victoria's Secret Fashion Show!

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