#BBCtrending: What does Facebook's #indyref data really tell us?

September 17, 2014 5:55 PM

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#BBCtrending: What does Facebook's #indyref data really tell us?

Data released by Facebook yesterday showed a lead for Scotland's Yes campaign in terms of "interactions" on the network. But does this kind of social media data really tell us anything useful about how people will vote?

Facebook's press release was picked up by most major news organisations and timed to give publicity to their "I'm a Voter" button ahead of Thursday's referendum. It revealed there had been more than 10 million interactions concerning the referendum in a five week period. Of those, 2.05 million relat...

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