The Baylor Lariat

September 19, 2014 11:08 AM

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The Baylor Lariat

Irish band U2 is at the forefront of iTunes users’ minds, thanks to a clever marketing scheme the band used Tuesday. Itunes’ 500 million users received the band’s newest album for free in their music libraries.

U2’s invasion of iTunes libraries with the group’s new album “Songs of Innocence” may not have put the Irish band back on top of the sales chart, but that doesn’t mean the impact of last week’s stunt can’t be seen.

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