Battered by currency swings, European firms unpick global production model

April 6, 2015 7:00 AM

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LONDON, April 6 (Reuters) - A dramatic fall in the euro has created an opportunity for European manufacturers to enjoy cheap production costs at the bases from which they can supply world markets.

But after months of sharp shifts in foreign currencies, many of these companies are simultaneously reworking strategy in the hope that by the time of the next sudden tilt they will be operating in more diverse local markets around the world.

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