Baring says has bought 40 pct stake in Weetabix for undisclosed sum

September 1, 2015 5:17 AM

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HONG KONG, Sept 1 Baring Private Equity Asia said on Tuesday it acquired 40 percent of Weetabix Ltd, Britain's largest branded manufacturer of cereals and cereal bars, for an undisclosed sum, looking to benefit from rising consumer demand in China for healthy food products.

Baring will partner in Weetabix with the company's controlling shareholder, Chinese food giant Bright Food Group .

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