Baring Private Equity Asia nears 40 pct buy of cereal maker Weetabix

April 20, 2015 1:14 PM

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April 20 (Reuters) - Baring Private Equity Asia is nearing deal to buy 40 percent of Weetabix Ltd, the UK's second-largest branded manufacturer of cereals and cereal bars, Bloomberg reported on Monday, citing people with knowledge of the matter.

The deal is expected to value Weetabix, whose brands include Alpen, Ready brek, Weetos, Oatibix and Alpen cereal bars, at about 1.28 billion pounds ($1.91 billion), the news service said. (

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