Barbie Shows Signs of Life as Mattel Plots Comeback

April 17, 2015 8:43 PM

52 0

Mattel, the toy company behind the plastic dolls, said there were some signs of improving demand for Barbie ahead of its planned makeover of the brand, including Barbie dolls with different skin tones, eye colors and nose shapes to better relate to multicultural girls and their mothers.

The El Segundo, California, company also reported better-than expected financial results for the first quarter and its shares rose more than 5 percent on Friday.

Also read: China Sept new yuan loans 1.22 trillion yuan, well above forecasts

Read more

To category page